Brit irrelevant, really
I hope you’ve all managed to lower your hands from your aghast cheeks following the shock conclusion to the Brit awards last night.
The prospect of 5 Blur songs had me tuning into the last half hour of the show, which meant I had the ‘opportunity’ to witness the moment that ‘everyone’ is talking about today. My favourite part of this is that Adele was flipping the bird to ”the suits” who forced her speech to be cut short, presumably the same suits that actually decide who wins the album of the year title? Correct me if I’m wrong (I’ve done some light google-searching as research, which means I could be mistaken), but it’s not the fans that vote for that award. Something as ‘important’ (apologies for the sheer volume of inverted commas in this post, the subject matter somehow requires it) as the album of the year cannot be decided by the common pleb.
I feel that the main point is being missed here. The Brits exists solely for suits. Most of the awards given out are determined by these suits, and when the suits aren’t voting for the winner, well that’s when One Direction go and win accolades that are meant to be Britain’s answer to the Grammys. The suits benefit from spikes in sales, from advertising revenue, the warm afterglow of sponsorship of such an event, from the supposed controversies of what is meant to be the biggest night in the UK music calendar.
The Brits are a nothing. A complete nothing. To be a success they must include the biggest acts so that they can add them to the annual Brit Awards compilation, and to secure some big name performances to have everyone tuning in and the advertisers queuing up to fritter some of their budget away on a prime time slot. From the half hour I saw, the primary goal of the Brits this year was to mention Mastercard as much as possible.
Coldplay are not the best band in Britain right now. They never have been. They’re a toothless stadium band making lighter-in-the-air singalongs for the masses who think a new Dido album in the pinnacle of musical excitement.
Adele did not release the best British album last year. She released the most popular album, one that is innocuous enough to appeal to lots of people as possible, whilst just having the slightest twist on what could be considered run-of-the-mill for everyone to feel they inched out of their comfort zones in buying it.
Ed Sheeran is not the best British male artist out there right now. He is James Morrison for 2011/12, who was previously Newton Faulkner, who was previously James Blunt. My mother turns 65 tomorrow and she’s far edgier than any of the above, and I assure you I don’t have an edgy mother.
The Brits are a celebration of lowest common denominator music that people think we all enjoy. We don’t. Plenty of us care enough to be discerning. Where were the urban choices? How was dance music reflected in all of this? How much did attendance dictate whether or not you won?
All of the choices this year were popular, but inoffensive, as they always are. Have Blur made an outstanding contribution to music? They’ve released several awesome albums, but they’re not exactly The Rolling Stones yet are they? Damon Albarn, through his various incarnations, has made this contribution to music. Why not give the award to him alone? Because he’s not quite the household name. The sight of Ricky Butcher and Holly Willoughby (and probably Miranda Hart, but I have no evidence to prove this) dancing to Blur was enough to make me a little bit sick in my mouth, and definitely enough to make me think less of Blur as a whole. They should have gone for the integrity move and turned it down. They’re on the cusp of being regarded as national treasures, alongside the phone box, double decker bus and Dame Judi Dench. I was happy to see them when they returned in 2009. Now I can see a legacy being destroyed.
So, really, what did Adele expect? The suits have helped sales of her album increase yet again (seriously, who doesn’t own that album that wants to now? Each willing consumer must have at least 3 copies now, with a fourth anticipated come Mothers’ Day), and she was at a corporate awards show being screened live on ITV. She has 6 Grammys to look at – something that could be considered a proper award, rather than a celebration of the banal. She may have wanted to thank the fans and raise one finger to the establishment, but do you really go the establishment’s party and then slag of the host for behaving like the host? To paraphrase my own Twitter update: It’s a bit like eating six Big Macs then waving a finger aloft at Ronald McDonald in a display of dissent over obesity.
Find me an awards show that is something more than self-serving and irrelevant and I would be very impressed. If the Brits meant anything, perhaps I would feel for Adele having her second special moment of the night cut short. Perhaps she should try not turning up to the next one she’s nominated in – it would be interesting to see whether she won.
Meanwhile, the suits are fine. They made their money and they’re singing along with your album in their Mondeos as we speak. Good work.

